Title: Rover Renaissance Exhibition: Sunbury Workshops Open Studios - London Design Week Medium: drawing on car Location: Sunbury Studios, Shoreditch, London Date: September 2010
The Rover Renaissance Experiment
Collaborative project between Valentin Vodev (http://pixstudio.net) and Good Wives and Warriors.
Aim: To revive a Rover 414 by breathing new life into a car that would otherwise only be good for scrap metal. We aim to convert the car from petrol to electric while giving its paintwork a decorative face-lift. We want to prove that instead of demolishing a car that is deemed ‘worthless’, it is possible on a relatively small budget to use its’ existing components and convert it into a new and clean electric drive.
1. One car that suddenly stopped working. This happened to be a Rover.
)Results: The Rover Renaissance Experiment will create a functioning eco-friendly car that is also a work of art.
Conclusion: The history of the Rover company makes this a particularly poignant statement at a time when the British Automotive industry is in fast decline. Rover was the final volume car manufacturer in the UK until in 2005 when it was sold and the final Rover was produced in Britain. This project will resurrect the now extinct Rover car and demonstrate the potential of switching to a greener solution for transportation.The Rover Renaissance Experiment will explore the notions of value by creating something of environmental, economic and aesthetic worth from an otherwise redundant, financially unviable, outdated product. The existing internal materials will be recycled and the body will be decorated, producing a creative reinterpretation and ‘rebirth’ of the British classic, the Rover.
(To check out the day to day stop frame animations of this project, click on this link to You Tube.)